Outbound enrichment agent for HubSpot contacts

Prepare new contacts for outbound sequencing in Instantly.

HubSpot
Claude
Instantly

How this workflow works

Step 1

New ContactHubSpot

Polls for new contact records created in HubSpot

Step 2

Create MessageClaude

Sends a user prompt (and optional parameters) to a specified Claude model and returns the AI-generated response.

Step 3

Create LeadInstantly

Creates a new lead, with options to assign to campaigns, lists, and workspace members.

Step 4

Update ContactHubSpot

Updates an existing contact record in HubSpot.

HubSpot

New Contact

HubSpot

Trigger
Claude

Create Message

Claude

Action
Instantly

Create Lead

Instantly

Action
HubSpot

Update Contact

HubSpot

Action
Use this agent for new HubSpot contacts that should enter outbound motion. First, ask Claude to draft a succinct prospect summary, identify likely persona, and suggest messaging angle. Then create the lead in Instantly with the best available fields and update HubSpot with the outreach status so sales can track the handoff clearly.

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